Our relationships matter.
But as we move through life, the people we spend our time with ebbs and flows.
We leave school. We move to a new city. We start a new job. And suddenly our most important relationships are left behind as well.
We say we’ll keep in touch and with a few of them we do. But for most, those relationships erode with the passage of time.
The advent of social media promised to solve this problem. And for a little while, it kind of did! We would thoughtfully share what was going on in our lives, and know what was going on in those of our friends, family members, classmates, and co-workers from around the world.
But then, things changed. Social media evolved into a mere form of entertainment. A way to mindlessly pass the time. Our feeds became clogged with influencers rather than friends. And we began posting and engaging less.
Those that still post share snapshots of vacations or meals or concerts with pithy captions that highlight cleverness over substance. And life milestones are now only worth sharing online if they’re accompanied by a photo. And not just any photo, but one where you look really fucking great.
So many people have opted out of these platforms altogether. And look, I get it. Modern day social media feels increasingly performative and superficial.
Yet just because the social media of today is broken doesn’t make its purpose any less important.
Because when we don’t share our lives, our relationships go stale. We fall out of touch. Our circles shrink and our friendships fade into memories.
But it shouldn’t have to be this way.
We should have a digital platform that allows us to connect with people from all stages of our lives. One where meaningful life events are shared and conversations about them are started. One that prevents us from growing distant just because of distance.
At Yellow, that’s exactly what we’ve set out to create.